Bruno Jovanovic Senior Perfumer

“I imagined a perfume with a modern elegance, built on a Vetiver and Gin accord. An encounter of character, with woody and aromatic accents.”

Still only knee high to a grasshopper, Bruno was already jumping over the neighboring fences – just as he would any future obstacle – to steal roses to make his own concoctions. Not in the least pretentious, Bruno sees his profession as a vocation where each creation incarnates both the expression of an art and his own sensitivity.

Considered one of the most talented perfumer of his generation, Bruno impressive work already includes classics for Hugo Boss, Coach, PacoRabanne, Calvin Klein, Armani, Ralf Lauren or Frederic Malle.

The concept of a perfume is above all an idea that I would reduce into a few simple definitions.